Co-creating trust masterclass 2: Cell Factories

Gaining consumer trust

Biotechnology has long contributed to the way we create food, but now scientific advancements are unlocking more innovative ingredients and products that promise a greener, tastier tomorrow. From ambitious startups to global giants, companies are embracing its potential. However, a significant challenge remains: gaining consumer trust as we transition to sustainable alternatives to traditional foods. By fostering dialogue between producers and consumers, we can pave the way for the successful integration of these groundbreaking technologies in the fight against climate change and resource scarcity.

Engaging with consumers, addressing their concerns, and providing transparent information will be essential for integrating these technologies into the mainstream food market. As the industry evolves, fostering a dialogue between producers and consumers can help ensure that the benefits are recognized and embraced. Take, for example, cell factories - microorganisms that can produce specialty food ingredients through fermentation. These advancements have the potential to reshape food production by significantly reducing land use, water consumption, and greenhouse gas emissions. This is especially critical as the world faces the pressing challenges of climate change and resource scarcity.

Why Attend?

Gain exclusive access to cutting-edge tools and methodologies from B-Trust experts in 2 Essential Methodology Sessions. Learn how to capture stakeholder perceptions and communicate evidence-based risks and benefits, empowering you to build trust in biotechnological advancements. Dive deeper with 6 Deep-Dive Sessions to explore consumer views on key biotechnologies, influencing your ability to market and scale innovations effectively.

Who Should Attend?

Ideal for biotech leaders, agri-food innovators, investors, researchers, public authorities, and policymakers. Equip yourself with essential insights and practical tools to navigate trust and social acceptance in biotechnology.