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Cold cut innovations of the future: an open mindset means progress

General objectives

Making work of the cold cuts of tomorrow. In the short term, the emphasis is on products with the most natural possible character. In the long term, thinking outside the box and beyond the standard assortment will be necessary. This concept also focuses on developing added value in cold cut products by adding features that, in addition to the intrinsic product properties, can also be part of the identity and value of a product by the consumer, the retail sector and/or the authorities.

Expected results

  • Clean to clear label cold cut products
  • Cold cut products outside the standard assortment, responding to trends such as lower meat consumption and protein transition
  • Cold cut products that, thanks to their extra features, will have a competitive advantage on the domestic and/or foreign market

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