ClearMeatMessage

Innovations in the pork production chain often remain under the radar. What types of communication skills and tools get the message across?

General objectives

Improved communication skills and tools for meat processing companies so that innovations can be incorporated into messages that reach the consumer and society. These messages are based on correct and science-based information.

Expected results

Better communication strategies
Marketing investments
Promoting the Food.be and VLAM initiatives
Improved reputation of meat and cold cut products in Belgium and abroad

Other concepts whitin this roadmap

InnovativeCharc

Cold cut innovations of the future: an open mindset means progress

PigData

The digitised value chain opens up a world of new, smart possibilities

SupremePig

The new Flemish pig as a guarantee for an impeccable quality of the end product and a model of socially responsible entrepreneurship

Proteinmining

Tapping into the potential of these traditional yet underused high-protein by-products

Objection

Making the pork chain more sustainable: which objective principles have the biggest impact, on both people and the environment?

MeatFitsHealth

Questions about meat and health deserve a clear science-based answer