ClearMeatMessage

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Innovations in the pork production chain often remain under the radar. What types of communication skills and tools get the message across?

General objectives

Improved communication skills and tools for meat processing companies so that innovations can be incorporated into messages that reach the consumer and society. These messages are based on correct and science-based information.

Expected results

  • Better communication strategies
  • Marketing investments
  • Promoting the Food.be and VLAM initiatives
  • Improved reputation of meat and cold cut products in Belgium and abroad

Other concepts whitin this roadmap

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InnovativeCharc

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Proteinmining

Tapping into the potential of these traditional yet underused high-protein by-products

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Objection

Making the pork chain more sustainable: which objective principles have the biggest impact, on both people and the environment?

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MeatFitsHealth

Questions about meat and health deserve a clear science-based answer