The search for the right strategy to motivate consumers to choose a healthier diet
Although many people know what a healthy diet is, it is not always easy to make the right food choices. Habits and emotions play an important role in this. The consumer is flooded with information; it is important that this is also addressed. This concept researches which communication strategies are most effective in creating a behaviour change towards a healthier diet for a specific target group. The possibilities for new technologies that would enable customised information delivery are also studied.
Retaining the nutritional value throughout the production process
Developing technological solutions for measuring the impact food has on health
Innovative food products and concepts that contribute to healthy eating habits
Unravelling and understanding the impact of food on human health
Involving citizens in R&D in the area of food and health