The search for the right strategy to motivate consumers to choose a healthier diet
Although many people know what a healthy diet is, it is not always easy to make the right food choices. Habits and emotions play an important role in this. It is also important to address the fact that consumers are flooded with information. This concept researches which communication strategies are most effective in creating a behaviour change towards a healthier diet for a specific target group. The possibilities for new technologies that would enable customised information delivery are also studied.
Retaining the nutritional value throughout the production process
Developing technological solutions for measuring the impact food on health
Innovative food products and concepts that contribute to healthy eating habits
Unravelling and understanding the impact of food on human health
Involving citizens in R&D in the area of food and health