The involved consumer

General objectives

This concept focuses on developing and facilitating the possibilities (new types of research) to involve citizens in research and development and on promoting the use of these new types of research. Involving the consumer/patient can have various objectives:

• Collecting data, primarily to support research within the ‘Measuring is Knowing’ concept
• Receiving feedback during New Product Development (NPD), primarily to support research within the ‘Delicious and Healthy’ concept
• Making the consumer aware of the complexity of research and food, primarily to support research within the ‘The Right Choice’ concept

Expected results

• Availability of protocols and guidelines that make research about the impact on human health relevant and affordable
• Toolboxes that help to involve consumers in the development of new products
• Increase consumer involvement
• Faster access to various research target groups