Innovative food products and concepts that contribute to healthy eating habits
Improving the recipes to increase the nutritional value is an important motivator for companies. This can be achieved by decreasing the number of negative components (salt, saturated fats, added sugar), by adding positive components (protein, fibre, micro-nutrients) or by replacing components with healthier alternatives (saturated fats with polyunsaturated fats), all while retaining the product’s flavour and shelf life. Encouraging consumers to choose a healthier diet (healthy snacking) is also part of this vision. Input for the recipes comes from literature, research or guidelines from the Belgian Health authorities.
The search for the right strategy to motivate consumers to choose a healthier diet
Retaining the nutritional value throughout the production process
Developing technological solutions for measuring the impact food has on health
Unravelling and understanding the impact of food on human health
Involving citizens in R&D in the area of food and health