With financial support of:
Both food companies and suppliers of packaging (materials) face the great challenge of finding sustainable solutions for food packaging. Indeed, packaging is an important aspect due to its wide variety of functions: extending shelf life, protection during transport, communication with the consumer, ease of use ...
However, it is not easy to choose the right packaging as a company. After all, what is the most sustainable packaging for a specific food product? To support companies in this, several tools are available to map the sustainability of packaging materials. However, the scientific basis and integrity on which these tools are built are often unknown. Moreover, it is often unclear what these tools can be used for and how the final outcome should be interpreted.
In addition to choosing sustainable food packaging, it is essential to engage consumers in the sustainability story. The consumer perception of sustainable food packaging often does not match the actual sustainability of a package.
TACTIC is a collective research, development and dissemination project (type COOCK). The project aims to aggregate and translate knowledge on sustainability of food packaging tailored to companies in the food and packaging industry and their retail customers. Companies will be supported in selecting tools that assess the sustainability of food packaging, as well as communicating their sustainable food packaging choices to consumers.
We aim to achieve this by:
TACTIC's target audience includes the food industry and their retail customers (for private label) and packaging manufacturers and distributors.
These tools should enable companies to better design their packaging on the one hand and to better explain their efforts in that area to consumers on the other. The project consortium aims to set up a knowledge platform where companies can interact with their suppliers and customers on this topic.
Flanders' FOOD manages the project. Pack4Food coordinates the project.
Om deel te nemen aan dit project is lidmaatschap van Flanders' FOOD of Pack4Food vereist.